SUSTAINABILITY
The challenge of sustainability in fashion
Sustainability is one of the most pressing challenges in the fashion industry today, and for small brands and start-ups, the path to true sustainability can be particularly difficult. At AEMMI, we are deeply committed to this cause, but we also recognise the unique difficulties we face as a growing brand.
One of the biggest challenges for smaller companies like ours is small-scale production. Unlike larger brands, we don't have the luxury of mass production, which often comes with lower costs and more sustainable options. For us, producing smaller batches of high quality products often means higher production costs, making it more difficult to implement environmentally friendly practices across the board.
The complexity of our products also adds to the challenge. Jackets in particular are complex garments with many details and trimmings, from zips and buttons to linings and fabrics. Each of these elements requires careful sourcing to ensure it meets sustainability standards, which is no easy task when striving for both quality and environmental responsibility.
However, at AEMMI we strive to do our best. We feel responsible for the world and the environment. Sustainability is a core value for us and we are constantly striving to improve. Our goal is to become a completely environmentally friendly and climate-neutral brand in the future. We have already taken some important steps towards achieving this:
- Many of our materials are made from certified recycled fabrics.
- We use certified reprocessed down or recycled polyester fill.
- Our packaging is made from recycled paper and is designed to be reusable.
- Our warehouse is powered entirely by solar energy.
But we know that sustainability is a long journey and we still have a long way to go. That's why we want to encourage you, our customers, to do your bit too. We believe that true sustainability is not only about manufacturing responsibly, but also about using products wisely. We invite you to wear your AEMMI jacket as long as you can, recycle it when you can or pass it on to someone who loves it as much as you did.
Together we can make a difference.
GRS-certified recycled down & feathers
Our filling is made of 70% recycled post-consumer down and 30% recycled post-consumer feathers. These materials come from previously used products and are carefully processed, cleaned, and reused. This gives high-quality down and feathers a second life while reducing the need for new raw materials.
The down and feathers used are certified according to the Global Recycled Standard (GRS). The GRS verifies the recycled content and ensures that social, environmental, and chemical requirements are met throughout the entire supply chain. This guarantees transparency and responsibility from the origin of the material to the finished product, without compromising on warmth, lightness, or comfort
GRS-certified recycled polyester
Our recycled polyester is primarily made from PET plastic waste – a material commonly used in products such as plastic bottles. By reusing existing resources, we reduce the need for newly produced polyester fibers and help conserve valuable raw materials.
The material used is certified according to the Global Recycled Standard (GRS). The GRS not only verifies the recycled content, but also ensures that social, environmental, and chemical requirements are met throughout the entire supply chain. This guarantees transparency and responsibility from the origin of the material to the finished product.