JOURNAL

Our first AEMMI shoot was a fast-paced, creative whirlwind. We kicked off early, prepping final pieces and setting up our signature True Orange backdrop – instantly energizing the room. By 9am, our model and glam team arrived, and with the mood board as our compass, we dived into a day packed with outfit changes, styling tweaks and constant adjustments.

With just one day to shoot the full collection, the energy stayed high and the coordination tight. One of the standout moments? Seeing how the bold orange backdrop tied everything together visually. Exhausting, intense – but totally worth it.