JOURNAL
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Read more: PRODUCTION INSIGHTS
PRODUCTION INSIGHTS
Our July trip to China gave us deeper insight into our production and strengthened our supplier relationships. We chose our outerwear partner for their expertise and reliability — and visiting their facilities confirmed that our ethical standards and sustainability goals are being met.
A highlight: witnessing how fabric scraps are recycled and reintegrated. Beyond production, we also experienced the openness and respect that define our collaboration — a side of Chinese manufacturing rarely shown.
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Read more: FROM WASTE TO ART
FROM WASTE TO ART
Leather is often seen as a byproduct of the meat industry — yet much of it gets discarded for minor imperfections. In "Leather goes upcycling", I explored how we can turn these overlooked pieces into something meaningful. By reusing what’s usually wasted, we reduce environmental impact and give the material the respect it deserves.
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Read more: BEHIND THE SCENES: PHOTOSHOOT
BEHIND THE SCENES: PHOTOSHOOT
Our first AEMMI shoot was a fast-paced, creative whirlwind. We kicked off early, prepping final pieces and setting up our signature True Orange backdrop – instantly energizing the room. By 9am, our model and glam team arrived, and with the mood board as our compass, we dived into a day packed with outfit changes, styling tweaks and constant adjustments.
With just one day to shoot the full collection, the energy stayed high and the coordination tight. One of the standout moments? Seeing how the bold orange backdrop tied everything together visually. Exhausting, intense – but totally worth it.
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