JOURNAL

  1. Read more: THREE JACKETS EVERY WARDROBE NEEDS - THE COOL GIRL STARTER PACK
    THREE JACKETS EVERY WARDROBE NEEDS - THE COOL GIRL STARTER PACK

    THREE JACKETS EVERY WARDROBE NEEDS - THE COOL GIRL STARTER PACK

    The perfect "cool girl" starter pack really only requires three jackets: a leather jacket, blazer, and trenchcoat. These are three timeless pieces that instantly transform the vibe of any outfit and offer endless styling possibilities - whether casual, elegant, or somewhere in between. With the right outerwear, even the simplest look feels complete.

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  2. Read more: HOW TO WEAR OUTERWEAR IN SUMMER
    HOW TO WEAR OUTERWEAR IN SUMMER

    HOW TO WEAR OUTERWEAR IN SUMMER

    Outerwear in summer? Absolutely. With lightweight looks, relaxed silhouettes, and the right styling, blazers, leather jackets, and trenchcoats become perfect companions even on warmer days. We show how the right jacket makes summer outfits even cooler because sometimes, all a look is missing is the perfect piece of outerwear.

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  3. Read more: WAXED JACKET CARE GUIDE
    WAXED JACKET CARE GUIDE

    WAXED JACKET CARE GUIDE

    With the right care, wax jackets will stay looking good for many years. It is important not to wash them in the washing machine or dry-clean them, but to remove dirt gently using cold water and a soft cloth or brush. Over time, the material develops a natural patina that gives the jacket its character. By re-waxing them occasionally and storing them correctly, you can maintain their quality in the long term and significantly extend their lifespan.

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  4. Read more: HAPPY BIRTHDAY – AEMMI TURNS ONE YEAR!
    HAPPY BIRTHDAY – AEMMI TURNS ONE YEAR!

    HAPPY BIRTHDAY – AEMMI TURNS ONE YEAR!

    Wow, what a year! It all feels a bit surreal. Somehow, it already seems like AEMMI has been around much longer. This first year has been nothing sh...
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  5. Read more: BEHIND THE SCENES – NYC SHOOTING
    BEHIND THE SCENES – NYC SHOOTING

    BEHIND THE SCENES – NYC SHOOTING

    SoHo, sunshine, and suitcases full of jackets — our NYC shoot with Jannik and Tina was chaotic in the best way. Changing outfits in cafés, chasing the light between trucks and traffic, and yes — finally convincing a FedEx driver to let us shoot in his truck (fourth time’s the charm).

    New York challenged us, inspired us, and gave us the perfect backdrop. We’ll definitely be back.

     

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  6. Read more: UPCYCLING: FROM REMNANTS TO A UNIQUE HOME ACCESSORY
    UPCYCLING: FROM REMNANTS TO A UNIQUE HOME ACCESSORY

    UPCYCLING: FROM REMNANTS TO A UNIQUE HOME ACCESSORY

    As the season wraps up, we’ve brought a special project to life: transforming leftover materials into a unique design chair. Using faux leather scraps from our Autumn/Winter collection and a refurbished frame, we created a one-of-a-kind piece — stitched, glued, and reimagined with care.

    Recycling production waste isn’t always easy, especially with complex materials like faux leather. But for us, sustainability means conscious choices, not compromise. Through our Waste to Art initiative, we turn remnants into something meaningful — and we’re just getting started.

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